Over the past decades, the volume of consumer product recalls has been increasing steadily worldwide, affecting millions of non-food products ranging from electronic devices, toys and childcare equipment to household appliances and automobiles.
In the year 2018 alone, over 3700 product recall notifications were submitted by 39 jurisdictions on the OECD Global Recalls portal. Yet consumers' reactions to recalls remain low in most jurisdictions, some achieving response rates as low as 3%. As a result, a large proportion of products that have been the subject of a recall remain in consumers' homes, exposing them to injuries or even risk of death.
Around 20 countries took part in the OECD's October 2019 Global Awareness Campaign on Product Recalls, which aimed to: