Centre pour l'entrepreneuriat, les PME, les régions et les villes


Behavioural science for sustainable tourism

Insights and policy considerations for greener tourism

This working paper explores the use of behavioural science for promoting environmentally sustainable tourism. It looks at how to use behavioural science to encourage sustainable behaviour, targeting both the consumers and suppliers of tourism activities and services. It concludes with recommendations for planning and implementing a tourism recovery strategy that prioritises both economic and environmental sustainability.

Published on June 14, 2023

In series:OECD Working Papers on Public Governanceview more titles