Open government

Public Communication & Media Ecosystems: Key Components of Open Government



The provision of accurate and timely information, alongside the opportunity for stakeholder participation and feedback, are essential elements of the democratic policy-making process. They are key factors that, at each stage of the policy cycle, can improve its quality, better tailor its outcomes and ensure greater impact. As the government function that provides information, as well as avenues for dialogue and debate between institutions and citizens, public communication plays a critical role in supporting more open and inclusive governance mechanisms.

Transformations linked to digital technologies, as well as to changes in the production and consumption of media, have created new imperatives for public communication and unleashed unprecedented opportunities for its application. In parallel, growing challenges of misinformation and disinformation present severe implications for democracy and governance. Furthermore, the COVID-19 pandemic has highlighted the role of public communication as a core component of good governance. Indeed, it is a key government function that can improve the development and delivery of public policies and services. When conducted effectively, it can also strengthen citizen trust. Furthermore, it is a key component of an open government agenda, supporting the principles of transparency, integrity, accountability and stakeholder participation.

Based on a first-of-its-kind survey of 39 Centres of Government and 24 Ministries of Health from 46 OECD member and non-member countries plus the European Commission, the OECD International Report on Public Communication: The Global Context and the Way Forward presents the most comprehensive international perspective on the status quo of public communication. Building on previous literature and on engagement with a global community of practitioners (the OECD’s Experts Group on Public Communication formed in 2019, as well the OECD Working Party on Open Government), the Publication seeks to identify how this function can be reformed and conducted more strategically to better advance good governance, open government objectives and to support policy-making and service design and delivery.

This analysis is taking place in a challenging context for media and information ecosystems, marked by a drastic shift to digital platforms for news and information, the decline of print and broadcast journalism, growing restrictions to press freedoms, and the rise of mis- and disinformation.



Disinformation and Media Ecosystems OECD Experts Group on Public Communication and related events Other Events and Relevant Documents


‌As a key pillar of the OECD Recommendation of the Council on Open Government, public communication provides a strategic pathway to creating successful open government strategies and initiatives, yet it is still widely under-used.


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