The Middle East and North Africa (MENA) is a diverse region whose development potential has yet to be fully realised. These countries benefit from a privileged geographic location situated at the crossroads of Europe, Africa and Asia; a young and increasingly educated population; and great potential in sectors such as renewable energies, manufacturing, tourism, and business development services.
Over the past decades MENA countries have implemented reforms to increase economic openness, diversification and private sector development. The MENA Initiative on Governance and Competitiveness for Development was initiated and is led by countries in the region. The Initiative promotes broad reforms to enhance the investment climate, modernise governance structures and operations, strengthen regional and international partnerships, and promote sustainable economic development throughout the MENA region.