A comprehensive policy framework for financial consumer protection can help protect financial consumers from potential detriment. As the international standard for financial consumer protection, the G20/OECD High-Level Principles on Financial Consumer Protection set out the components that countries should consider when developing a financial consumer protection regulatory framework. They also offer a roadmap for countries aiming to improve their existing policies and regulations. The Principles are cross-sectoral in nature and can be applied to the credit, banking, payments, insurance, pensions and investment sectors.
Financial consumer protection
Financial consumer protection aims to ensure fair and responsible treatment of financial consumers in their purchase and use of financial products and services and their dealings with financial services providers. Financial consumer protection policies play an important role, alongside financial inclusion and financial literacy, in promoting inclusive growth and financial stability.
The OECD conducts research, develops standards and provides policy guidance to support comprehensive and effective financial consumer protection frameworks globally.
Key messages
Consumers of financial products and services face a complex landscape with a range of evolving issues, opportunities and risks. It is therefore critical that policy makers identify and monitor emerging risks and co-operate on approaches to address them.
The most significant risks arising from the conduct of financial institutions include: fees and poor-value financial products and services, ineffective disclosures and dishonest sales practices, and inappropriate financial advice and failure to assess whether a product is suitable for a particular consumer.
The most significant risks stemming from the characteristics and circumstances of consumers include: lack of financial literacy, over-indebtedness - exacerbated by inflation, high interest rates and new forms of credit - and lack of digital capability.
The most significant risks caused by the broader operating environment include: inflation and rising interest rates, financial scams and frauds, and new business models and digital innovation.
The OECD Working Party on Financial Consumer Protection, Education and Inclusion serves as a forum for policy makers to exchange perspectives on current and emerging risks and opportunities facing financial consumers, to develop standards and policy guidance, and to collect data.
Vulnerable consumers are those who, due to personal circumstances or external factors, are more likely to experience harm when engaging with financial products and services. Vulnerability can stem from characteristics such as age, income, health, or digital literacy, as well as from life events, systemic barriers, or broader economic shocks. Importantly, the way financial markets operate—including the design of products, delivery channels, and the conduct of firms—can exacerbate vulnerability or create new risks for consumers.
One way to support consumers facing vulnerability is through access to consumer protection hardship arrangements. The COVID-19 pandemic clearly highlighted the importance of such measures for consumers in financial distress. These arrangements proved most effective when implemented rapidly and with flexibility, offering short-term relief to ease the impact of emergency situations.
The OECD report Understanding and Responding to Financial Consumer Vulnerability aims to help policymakers and regulators better define and address consumer vulnerability in the context of financial services. This report provides a conceptual framework for understanding financial consumer vulnerability and highlights how jurisdictions are addressing this issue and mitigating the risk of consumer harm.
Context
Digital innovation and the risks for financial consumers
The rapid pace of digital innovation presents both challenges and opportunities for financial consumer protection. On the one hand, digital technologies can improve access to financial services, enhance convenience, and drive innovation in products and delivery channels. Digital innovation can also improve financial inclusion by reaching underserved populations and offering tailored solutions for their needs. On the other hand, digital technologies can also introduce new risks, such as data privacy concerns, cybersecurity threats, and difficulties in understanding complex products.
Policy makers should strengthen data protection laws, promote data security standards, and enhance consumer awareness of their rights and the risks related to data sharing.
The OECD supports efforts to leverage digital technologies to expand access to affordable financial services, particularly for marginalised groups such as low-income individuals, women and rural communities.
Financial scams and frauds are the biggest risk facing financial consumers
Financial scams and frauds are the most significant risk facing financial consumers and they are expected to increase in 2026. The most common types of scams and frauds are phishing (scams sent via email), vishing (via phone call) or smishing (via SMS) for personal data, fraudsters posing as financial service providers, fake payment and insurance schemes, and debit or credit card fraud. Increasing digitalisation, including the use of generative AI to produce highly convincing and realistic scams and frauds, has heightened this risk.
High levels and the cost of consumer debt are key risks for households
High levels of consumer debt is a key risk for household financial resilience, with many jurisdictions expecting it to rise in 2026. Some consumers rely on credit for everyday expenses, increasing financial stress. Digital lending and new products such as Buy Now Pay Later, along with high credit limits and unclear fees, may increase the risk of overspending or mask true borrowing costs. Fees and charges associated with consumer credit are a major source of complaint. These trends highlight the need for responsible lending standards, effective supervision and targeted financial education.
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