Nowcasting subjective well‑being with Google Trends

This paper applies Machine learning techniques to Google Trends data to provide real-time estimates of national average subjective well-being among 38 OECD countries since 2010. We make extensive usage of large custom micro databases to enhance the training of models on carefully pre-processed Google Trends data. We find that the best one-year-ahead prediction is obtained from a meta-learner that combines the predictions drawn from an Elastic Net with and without interactions, from a Gradient-Boosted Tree and from a Multi-layer Perceptron. As a result, across 38 countries over the 2010-2020 period, the out-of-sample prediction of average subjective well-being reaches an R2 of 0.830.