OECD Report on Public Communication
The Global Context and the Way Forward
The first OECD Report on Public Communication: The Global Context and the Way Forward
examines the public communication structures, mandates and practices of centres of
governments and ministries of health from 46 countries, based on the 2020 Understanding
Public Communication surveys. It analyses how this important government function contributes
to better policies and services, greater citizen trust, and, ultimately, stronger
democracies in an increasingly complex information environment. It looks at the role
public communication can play in responding to the challenges posed by the spread
of mis- and disinformation and in building more resilient media and information ecosystems.
It also makes the case for a more strategic use of communication by governments, both
to pursue policy objectives and promote more open governments, by providing an extensive
mapping of trends, gaps and lessons learned. Finally, it highlights pioneering efforts
to move towards the professionalisation of the government communication function and
identifies areas for further research to support this transition.
Available from December 21, 2021