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#OpenCameraCosenza

Innovation image
An innovation provided by

Filomena Costa
Filomena.costa@cs.camcom.t
+39 09848151

Published On: 26 June 2017

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Organisation: Camera di Commercio, Industria, Agricoltura e Artigianato di Cosenza (Chamber of Commerce – Cosenza, Italy)

Country: Italy

Level of government: Local government

Sector: Economic affairs

Type: Communication, Human Resources

Launched in: 2014

The projects #OpenCameraCosenza is an organic combination of existing communication tools. The aim is to reach the majority of stakeholders with useful and fresh information through informal channels (social networks, apps, etc). In this way the Chamber of Commerce of Cosenza wants to renovate its image, becoming closer to users needs, involving them in a virtuous circle of improvement of both services and functions of the administration.
The concept of OpenCamera insists on “openness”: an administration ready to encounter and listen to its stakeholders; a Chamber that goes beyond its physical place and reaches all and each entrepreneur or consumer.
The singularity of the project is that Chamber's staff elaborates the communication strategy and chooses the most suitable tools. After the reorganization and the job rotation operated in 2016, the workload has been redistributed, and each employee is now able to carry on duties aligned with his/her skills. So as, the communication is entrusted to employees particularly interested in new media and which have followed individual courses of communication for public administration in the last few years.
To achieve the objective the communication team used different tools: facebook pages, facebook advertising, twitter, instagram, aurasma app, qr code and of course the website. The Chamber has planned the digitization of its library collections to be carried on with other public administration in 2018.

Why the innovation was developed

  • OpenCameraCosenza has been developed to reduce the gap between the institution and its stakeholders.
  • Furthermore, the Chamber felt the urgency of getting in contact with the millennials, future entrepreneurs, and current stakeholders.
  • Students, infact are a new category of stakeholders of this administration given the recent Italian Schooling Reform.
  • Make the most out of the Chamber's staff skills, knowledge, and interests.
  • Make the cultural heritage of the library accessible.

Objectives

Develop staff capacity, Improve user satisfaction, Increase citizen engagement

  • Reach the majority of stakeholders renovating Chamber's communication strategy.
  • Strengthen the awareness of the Chamber of Commerce of Cosenza.
  • Develop the innovation thanks to the high quality of human capital of the Chamber of Commerce of Cosenza.

Main beneficiaries

Businesses, Civil Society, General population, Students

Efficiency

  • Reduced cost of communication thanks to costant improvement in technologies.
  • Each member of the Chamber' staff has an higher level of accountability thanks to the reorganization of offices. This decrease the response time of employees.
  • Digitizing the Chamber's library collection would make this cultural heritage accessible forever and from everywhere.

Effectiveness

Service quality

Accessibility:
    Responsiveness:
    Reliability:
    Other:

    User satisfaction

      Other improvements

      Results not available yet

      Design

      #OpenCameraCosenza has been the political manifesto of the current President of the Chamber, Klaus Algieri. The idea is that of an Open Chamber in which both staff and stakeholders can contribute to the growth of the territory, having access to services and improving them. After the election, the policy planning staff and the management have worked together to design the project OpenCameraCosenza. The output was that of starting an "engaged communication" with users through social networks, QR codes, and apps for augmented reality.

      Testing

      • In 2014 the communication team elaborated a plan based on the storytelling of the political activity of the institution.
      • The Chamber staff used its Facebook Page to test the interest of the stakeholders on this kind of communication.
      • The testing was conducted with no expenses. The result was a more coherent and active fanbase of the Page.

      Implementation

      Tools used:
      • The staff added to Facebook, the use of Twitter, Instagram, Youtube to develop the storytelling of activities and services of the Chamber.
      • The Chamber has decided to transfer its public service charter through the Augmented Reality app Aurasma.
      • The staff studied a way to engage users with mobile, offering information via QR code (ex. registration procedures or 2015 Social Balance Sheet).
      Resources used:
      • The Chamber cut the costs of experts and agencies for communication.
      • The reorganization made possible to entrust to some of the staff the communication office.
      • The use of social network reduced the necessity to print material with economic and ecological impact.

      Partnerships

      Ufficio Scolastico Regionale (Regional Education Offices),Local Unit of the National Library
      Other Public Sector
      Those two partners are crucial for the project of the digitization of the historical collection of the Chamber's library. The Chamber would transmit to all stakeholders and future generation its collection thanks to the know-how of the National Library and the abilities of students engaged through the Regional Education Offices.

      Lessons Learned

      • Job rotation and reorganization based on an increase in accountability produces more engaged employees.
      • New technologies should be considered a solid partner for public administration.

      Conditions for success

      • Management and organisational capacities to sustain change efforts within the administration.
      • Curiosity towards technology.