Western Balkans Enterprise Survey

As geopolitical tensions and conflicts continue to test the resilience of the global economy, the twin green and digital transitions have become essential for firms seeking to manage shocks and adapt to profound structural change. This report presents findings from a survey of more than 800 firms across the Western Balkans, assessing their readiness to engage in this transition. It examines enterprises’ capacity to adopt and integrate digital technologies, identifies key barriers to digital transformation, and evaluates progress, challenges, and opportunities in improving resource efficiency and advancing decarbonisation. The findings, complemented by key policy priorities, provide evidence-based insights to support Western Balkan policymakers in strengthening competitiveness and fostering sustainable private sector development in the face of ongoing shocks and long-term transformation.