The agro-food sector in OECD countries is heading towards an era of turbulance and transition. With food demand in developing countries growing, barriers to trade and investment falling, and consumer tastes and preferences rapidly diversifying, the landscape of OECD food markets will be radically different 20 years from now. Are food shortages likely and what will happen to food prices? What changes will we see in food retailing and food processing? Will there be more co-operation between the various players in the agro-food industry, more concentration or more competition? To grasp these challenges, this report looks into the prospects for the agro-food sector to 2010-20 and examines the new generation of key issues that lie ahead for governments, business, farmers and consumers.