Supported by the European Commission, the OECD Rethinking Regional Attractiveness programme helps policy makers understand how their regions can better attract talent, investors, and visitors in today’s changing world.
The programme’s regional case studies provide a snapshot of participating regions’ attractiveness profile, along with policy and governance considerations that strive to help participants build upon each other’s best practices.
Łódzkie, historically Poland’s centre of textile manufacturing, is diversifying its economy to enhance regional competitiveness and build resilience. The region is caught in a talent development trap, characterised by a declining working-age population and a low and stagnant share of tertiary-educated workers, which threatens its development. Tackling this challenge requires enhancing Łódzkie’s ability to attract and retain talent and investments, through improved regional economic conditions and well-being. The region has key assets to support this transformation, including transport and digital connections, the Łódź Special Economic Zone, which drives investment in the region, a rich industrial heritage and innovation potential. Aligning policies with sustainability goals and increased resilience will be key to ensure long-term attractiveness.
