Policymakers striving for global sustainable development need public trust and strong new coalitions. Communications can help.
This Policy Brief shows how communications can reassure citizens about public spending, tackle mis- and disinformation, and engage people for sustainable development. It explains why good communications on development co-operation is so challenging, amid tense politics and a fragmented media landscape.
To promote sustainable development globally, development policy makers need to rewrite their narratives, rethink their campaign strategies, and update their communications skillsets.
This Policy Brief draws on the work of the OECD Development Communication Network (DevCom).
