Today’s global and digital markets continue to evolve rapidly, creating a range of consumer opportunities. These include broader access to innovative goods and services, new forms of engagement and entertainment, new possibilities for clearer and more dynamic product and transaction information, as well as enhanced product safety. Advances in artificial intelligence (AI), in particular, are driving many of these developments. Yet, consumers are also navigating more complex digital environments and supply chains, facing new and evolving risks, including emerging deceptive, fraudulent and unfair business practices, as well as the prevalence of unsafe products sold online.
As these challenges transcend borders and policy areas, tackling them requires global multistakeholder dialogue, stronger evidence-based policies informed by empirical research and behavioural insights, as well as international and cross-policy co-operation.
