Global events, such as the Olympic and Paralympic Games, world expositions, sporting championships, arts festivals and trade fairs, can be a catalyst for development at both local and national levels. Global events encourage external investment, boost tourism, grow trade, raise the profile of places and bring communities together. They can be used to galvanise commitment to policy priorities and accelerate investment. Fully leveraging the benefits of global events, however, requires significant upfront and long-term planning as well as well-designed monitoring and evaluation frameworks.
This webinar launched two new OECD Guides which 1) take stock of the current advice, guidelines and good practices for measuring the impact of global events, and 2) present a set of common indicators to measure the economic, social and environmental impact of global events on local development. This work builds on a two-year consultation with local and national governments; event hosts, owners and organisers; international organisations; and academic experts.
MODERATOR:
Karen Maguire, Head of Division, Local Employment and Economic Development (LEED) Programme, Centre for Entrepreneurship, SMEs, Cities and Regions (CFE), OECD
SETTING THE SCENE:
Presentation of the new OECD Guides on measuring the impact of global events for local development
Martha Bloom, Policy Analyst, Culture, Creative Sectors and Global Events Unit, CFE, OECD
The importance of measuring impact:
Tania Braga, Head of Olympic Games Impact and Legacy, IOC
PANEL DISCUSSION on the challenges of impact measurement and lessons for success
Marie Barsacq, Director of Impact & Legacy, Paris 2024
Fiona Bull, Head of the Physical Activity Unit, World Health Organisation (WHO)
Kai Hattendorf, Managing Director/CEO, The Global Association of the Exhibition Industry (UFI)
Kate D. Levin, Bloomberg Associates
Philipp Müller-Wirth, Chief of the Sport Section, Sector for Social and Human Sciences, UNESCO
This webinar is organised by the OECD Local Development Forum. The Local Development Forum is part of the OECD Local Employment and Economic Development (LEED) Programme. LEED was created in 1982, when OECD governments were struggling to provide solutions to the jobs crisis of the day and saw a need for an international forum to share innovative approaches to local job creation, social inclusion and economic development. For over 40 years, it has brought together policy makers and practitioners from around the world to identify, evaluate and disseminate promising approaches to local development.
6 July 2023 | 16:00 - 17:15 CEST | 
