Mind shift, green lift

Human behaviour is central to the green transition: achieving a sustainable, low-carbon economy requires behavioural changes from individuals, businesses, and governments. Governments play a pivotal role in driving these changes and fostering sustainable behaviour across the economy. This policy paper identifies six key trends illustrating how behavioural science is shaping public policy to accelerate the green transition. Drawing on over 100 case studies, it provides policymakers with a practical roadmap to integrate behavioural science into environmental policy. The trends include embedding behavioural science throughout the policy cycle, assessing public acceptability of green reforms, enhancing citizen participation in environmental policies, strengthening resilience against climate misinformation, and increasing demand for sustainable goods and services.