Easy to find guidance material reduces uncertainty and costs that businesses face in navigating regulatory compliance. Regulators can for example, publish the material online in a dedicated section of their website and share it through industry associations or other networks. Accessibility is equally important in multilingual contexts. In jurisdictions where more than one language is widely used in commerce, making guidance available in multiple languages helps ensure that expectations are understood across the full range of producers, including regional and smaller operators. The European Commission, for instance, makes stakeholder guidance on food safety practices available in over 20 languages (European Commission, 2026[192])
When developing national guidance, countries can draw on a wide range of materials produced by international organisations and technical partners. Manuals and model guidance developed by global and regional bodies provide templates, technical standards, and practical examples that can be adapted to local legal frameworks and market conditions. Building on established resources can reduce duplication of effort, promote alignment with international best practices, and strengthen coherence across jurisdictions.
To remain effective, guidance must evolve alongside regulatory and technical developments (OECD, 2018[155]). Nutrient specifications may change in response to updated dietary data, laboratory methods may be refined, and labelling provisions may be revised. Regular review and updating of guidance documents help ensure that businesses rely on current and accurate information. Without periodic revision, outdated guidance can inadvertently perpetuate non-compliance, particularly where producers continue to follow superseded technical instructions.
Guidance, importantly, is not necessarily limited to a single written handbook. A variety of tools, including those leveraging technology, can help to effectively convey compliance information to businesses and other actors. These can include dedicated consultation lines where businesses can ask questions, infographics that visually present key requirements, and short instructional videos shared through platforms such as YouTube. Enforcement authorities can also use social media channels to answer common questions, provide updates and direct businesses to relevant guidance. More recently, AI-driven chatbots have provided additional channels for responding to simple and frequently asked compliance questions, helping businesses access basic information quickly while allowing officials to focus on more complex cases. For example, Lithuania’s labour regulator operates an AI-enabled chatbot, providing employers, employees, and their representatives with advice and consultation services on the application and implementation of the Labour Code, occupational safety and health legislation, labour-relations legislation, and other regulatory requirements (State Labour Inspectorate of the Republic of Lithuania, 2025[193]). Self-assessment checklists and tools (as described earlier in Box 4.4) can also help make it more practical for businesses to understand and act upon how compliance can be achieved.
The most effective guidance tools and approaches make required actions easier to take, not just easier to understand. Providing information alone does not always lead to changes in behaviour, particularly where practical or behavioural barriers prevent people from following through. Behavioural science can strengthen capacity-building by helping to close the gap between knowing what to do and actually doing it. OECD (2024[194]) work highlights how behavioural science can help to identify and address these “last mile” implementation challenges, including in compliance and enforcement, so that intended policy outcomes are realised in practice. A structured behavioural diagnosis can help identify why businesses or individuals are not acting as expected and inform more targeted support. Behavioural approaches can also reinforce and sustain compliance over time. Peer networks can encourage the adoption of new behaviours (Duflo and Saez, 2003[195]), while recognition and feedback mechanisms can strengthen motivation and continued engagement (Ashraf, Bandiera and Jack, 2014[196]). More broadly, evidence from development programmes suggests that interventions are more effective when people have both the skills and capacity to act and an environment that makes the desired behaviour easier to carry out (Kremer and Glennerster, 2011[197]). Gollwitzer (1999[198]) showed that people are more likely to follow through on intended actions when they make specific implementation plans that identify when, where, and how they will act. Compliance programmes can therefore complement information and training with practical tools that help participants turn knowledge into concrete actions and routines. Food fortification programmes run by governments or NGOs have, for instance complemented food fortification regulatory programmes with production logbooks and checklists, premix-reconciliation tools, rapid testing equipment, on-site technical support and feedback on product quality – all tools that help to practically translate general information and requirements into action. These insights apply equally to how training is designed, delivered, and complemented.
Technical capacity trainings can enhance implementation by equipping industry stakeholders with the knowledge needed to meet both general food manufacturing practices standards and specific food fortification requirements. The West African Health Organization, for example, convened a regional workshop in 2024 bringing together leaders of national food fortification alliances across ECOWAS countries. The training focused on strengthening leadership, inter-ministerial co-ordination, partnership development, and advocacy skills to support mandatory large-scale food fortification of staples with key micronutrients such as iron, iodine, and vitamin A (WAHO, 2024[199]). Box 5.8 illustrates an example of an ongoing training programme in India.