The 2030 Agenda for Sustainable Development and the Paris Agreement on climate change are grounded in the understanding that tackling major systemic problems and the political, economic, social and environmental crises confronting the world requires co-operation. But the goals are proving hard to reach. Progress is uneven and new challenges are constantly emerging that often overshadow the positive outcomes already achieved.
At a time of deepening scepticism about many international institutions and norms, development actors need to step up and champion the work they are doing. Youth are uniting for action, spurring the need for a new narrative. To engage youth and citizens more broadly and counter a media-driven narrative that reinforces public perceptions of development co-operation’s shortcomings, development co-operation needs a fresh narrative that explains to a wider public what it is, how it operates and why it is needed.