As data analytics and pricing algorithms become common business practice in the digital era, there are growing concerns about the possibility that companies use such tools to engage in personalised pricing, a form of price discrimination that involves charging different prices to consumers according to their willingness to pay. While personalised pricing has the potential to improve allocative efficiency and benefit low-end consumers who would otherwise be underserved, in some occasions it can also lead to a loss in total consumer welfare. Moreover, if these practices are conducted using non-transparent or deceptive means, there is also a risk that they reduce market trust and create a perception of unfairness, potentially dampening consumer participation in digital markets. In November 2018, the OECD Consumer Protection and Competition committees jointly discussed the ambiguous and multi-dimensional effects of personalised pricing, notably whether the risks of personalised pricing deserve a policy intervention and, if so, what are the most appropriate competition and consumer protection tools to address them. All related materials for the discussion are available on this page. » Read the OECD background note » View the full list of OECD best practice roundtables on competition policy
INVITED SPEAKER Alexandre DE STREEL Bio
KEY PAPERS OECD Background Note • Note de Référence Executive Summary with key findings • Synthèse des points clés de la discussion Detailed summary of the discussion • Compte rendu detaillé de la discussion |
» Watch a video about this discussion » Read the OECD background note » Watch a video about the other topics under discussion in Nov 2018 » OECD Competition Youtube channel
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