This report analyses strategies for demographic adaptation in Campania, Italy, a region that stretches from the Tyrrhenian coast to mountainous inland areas. Home to Naples, a vibrant urban core, and a rich cultural and environmental heritage, Campania faces urgent challenges: accelerating youth outmigration, population ageing, and widening disparities between its dynamic coastal belt and shrinking inland zones. Between 2008 and 2020, the region lost 7 000 – 10 000 residents aged 15–29 annually to other parts of Italy. Population decline is projected to reach 11% between 2023–2043, compared to just 1.9% over 2000–2023.
The report explores innovative policy responses across three dimensions: land use and spatial planning in fragmented territories; multi-level governance and subnational finance; and service delivery models that maintain healthcare, childcare, education and transport access despite dispersed populations. By integrating data and assessments across these areas, the report identifies practical pathways for demographic resilience and highlights how adaptation strategies can turn population pressures into opportunities for sustainable development and regional attractiveness. The report was developed as part of Pillar 2 of the European Commission's Talent Booster Mechanism, an initiative supporting regions in training, retaining and attracting people with the necessary skills and competences to mitigate the impact of demographic transition.