Digital markets have profoundly transformed the way consumers interact with businesses, creating new opportunities for innovative goods and services, greater choice and enhanced convenience. At the same time, these evolving dynamics raise new challenges for both competition and consumer protection authorities.
Because practices that harm competition may also weaken consumer autonomy, choice, privacy and trust, the boundaries between competition and consumer concerns are becoming increasingly difficult to draw. Traditional tools based on price, output, information and transparency may not always capture the full implications of conduct in digital environments. It is therefore crucial to better understand where competition and consumer policy converge, where gaps remain, and how authorities can co-operate effectively while preserving their distinct mandates.
In June 2026, the OECD will hold a roundtable on the topic to examine the interaction between competition and consumer policy in digital markets. The discussion will explore how authorities can address the challenges brought by digitalisation and ensure that digital markets remain competitive, fair and trustworthy for consumers.
This page contains all session information and materials.
