Unpacking E-Commerce: Business Models, Trends and Policies was written by Jan Tscheke, Angela Attrey and Molly Lesher from the Digital Economy Policy Division of the OECD Directorate for Science, Technology and Innovation. Andrew Wyckoff, Dirk Pilat and Anne Carblanc provided overall guidance and direction.
Several OECD colleagues provided valuable comments and input: Brigitte Acoca, Anna Barker, Sarah Box, David Bradbury, Antonio Capobianco, Lucia Cusmano, Michael Donohue, Janos Ferencz, Fabienne Fortanier, Pedro Gonzaga, Javier López González, Mariarosa Lunati, Caroline Malcolm, Anna Milanez, Pierre Montagnier, David O’Sullivan and Liliana Suchodolska. Toby Bateman, Charlotte Cheynard, Adam Hemphill, J. Welby Leaman and Nicole Primmer provided additional insights from the business perspective.
This report was prepared under the guidance of the OECD Committee on Digital Economy Policy. Nagwa Ebrahim El-Shenawy (Ministry of Communications and Information Technology, Egypt) and Alexandra Koval (the Russia-OECD Center, RANEPA) provided data and information on e-commerce in Egypt and Russia, respectively. This report also benefited from input and comments received at meetings of the OECD Working Party on the Measurement and Analysis of the Digital Economy; the OECD Committee on Consumer Policy; OECD Working Party 9 on consumption taxes; and the Working Group on E-Commerce at the World Customs Organization.
Kila Walser provided valuable research assistance. Editorial input and publication assistance by Janine Treves and Christopher Lomax is gratefully acknowledged.