Government provision of relevant, reliable, and up-to-date information to citizens is essential for their involvement in the green transition. It is therefore necessary to ensure the systematic dissemination of certain types of information related to climate change, which also helps reduce the scope for misinterpretation. In this regard, it is useful to further develop general legal frameworks related to access to information and open data so they can be adapted and made fit for purpose to support the green transition. Ensuring that the legal framework addresses the issue of environmental information held by private entities is also a key challenge for strengthening transparency and building public trust in government.
Likewise, green open data that is reliable, standardised, up-to-date and reusable offers opportunities to improve climate policymaking, enhance the transparency of climate action, and empower citizens and stakeholders to develop innovative solutions.
Public communication also plays a role in involving citizens throughout the green policy cycle, strengthening levels of trust, encouraging behaviour change and action, and helping to combat misinformation and disinformation. A growing number of actors are drawing on innovative practices and tools – such as audience segmentation and values-based communication – which help to better understand public concerns and choose the most appropriate communication channels. Developing a strategic approach to communication around the green agenda enables it to become a true instrument of government action across the policy cycle. It supports the establishment of two-way dialogue with citizens, ensures the coherence and relevance of messages, strengthens whole-of-government alignment around shared policy goals, and thereby effectively supports the green transition.