In 2025, global trade faced continued uncertainty and structural transformation amid geopolitical tensions, policy volatility, strong demand for technology and rapid expansion of Artificial Intelligence (AI). Yet the global economy demonstrated resilience, with estimated gross domestic product (GDP) growth reaching 3.2% and global trade expanding by 4.2% (OECD, 2025[1]). Global services trade, particularly, showed a 9% year-on-year increase in the second quarter of 2025, driven by exports of goods-related services (WTO, 2025[2]).
Against this backdrop, the 2025 OECD Services Trade Restrictiveness Index (STRI) shows that barriers to services trade remain high across countries and sectors, and the pace of reform slowed down in 2025 (Figure 5). New restrictions outweighed the effect of liberalisation and, overall, fewer reforms were observed than in 2024, indicating a stagnation of services policy modernisation amidst manufacturing-focused trade tensions.
Trade in services constitutes a central driver of economic development, contributing significantly to GDP and employment, and supporting a more sustainable, inclusive and digital global economy. Persistently high services trade barriers and stagnation in reform efforts, however, compromise potential competitiveness and productivity gains, as the digital transformation and the AI boom foreshadow a surge in cross-border commercial activity in services. AI could increase the value of cross-border flows of goods and services by nearly 40% by 2040, provided this is underpinned by efforts to bridge digital divides and improve regulatory coherence (WTO, 2025[3]). Current regulatory frameworks for services, many designed in the 1990s, are ill-equipped for advances in digital transformation, as technological change increasingly outpaces policy development. The absence of significant strategic modernisation risks aggravating the digital divide, and economies that fail to update their services regimes risk missing out on the productivity gains and value-added growth that AI is expected to deliver via enhanced services.
The 2025 update of the STRI also highlights that disparities in the level of services trade restrictiveness remain pronounced across countries and regions. Addressing these persistent asymmetries should be a priority in the context of action to reduce global imbalances. In 2024, OECD Member countries exported over USD 6 144 billion worth in services, representing an increase of more than 9% compared to 2023, while goods exports remained stable (World Bank Group, 2025[4]), emphasising the importance of services in trade balances. The United States is the world’s largest exporter of services (USD 1 152 billion), followed by the United Kingdom (USD 648 billion) and Ireland (USD 525 billion) (Figure 1). In 2024, among the top 10 services exporters, the United States, the United Kingdom, Ireland, France, India, Singapore, and the Netherlands each sold more services to other countries than they bought, resulting in a trade surplus in services. On the other hand, Germany, the People’s Republic of China (hereafter “China”), and Japan bought more services from abroad than what they sold, recording a services trade deficit (World Bank Group, 2025[4]).