Many consumers would like to make more sustainable choices. However, they often face obstacles that prevent them from acting on such preferences. Digital tools, business models and technologies – including filtering options on e-commerce websites, peer-to-peer sharing platforms and artificial intelligence – can greatly facilitate consumer access to environmental product information and their engagement in the circular economy. This paper illustrates and emphasises such potential, while also highlighting some of the related risks.
Leveraging digital business models, tools and technologies for reliable environmental information and consumer engagement in the circular economy
