Job seekers are actively signalling their skills to improve visibility to employers. Digital platforms, particularly professional networking sites, have played a key role in this shift, enabling individuals to highlight technical and transversal skills. Employers, in turn, have more information to assess candidate suitability.
Skills signalling – defined as individuals explicitly communicating their skills through means such as professional networking sites, by listing their skills or through peer endorsements – is growing across OECD countries. It is most common among younger individuals, professionals in digital and business sectors, and those with higher education. In 2023, the likelihood of someone adding skills on such platforms (3.2%) was double that of 2018 (1.5%). The average number of skills signalled also rose from 10 in 2018 to over 12 in 2023.
Skill signalling patterns vary by demographic group. Women are more likely to showcase digital skills, while men more frequently signal skills linked to green jobs. This may reflect both labour market positioning and attempts to counteract common stereotypes – for instance, women might emphasise digital skills to demonstrate competencies in areas where they are often underrepresented or perceived as less proficient. Signalling appears particularly beneficial for individuals without formal qualifications, as analysis shows that adding more skills to online profiles is associated with shorter employment gaps, especially for those with lower education levels. However, its effectiveness varies across labour markets and sectors.
Despite its potential, access to skills signalling is uneven. Educational attainment remains strongly correlated with the number of skills signalled: in 2023, those with a master’s degree or higher signalled over 14 skills on average, compared to about 11 among individuals with less than upper secondary education. Gaps in access to skills validation tools, digital proficiency, and employer recognition of non-traditional credentials may suggest that not all individuals can benefit equally from the opportunities that skills-first practices offer. Addressing these disparities requires clearer, more standardised systems for recognising and verifying skills – ensuring employers can communicate the skills they seek, individuals can effectively signal theirs, and that job seekers don’t experience any additional barriers.