Expressing oneself through art and language is an inherent human experience, something all of us have done at some point in our lives (Pelowski, Leder and Tinio, 2017[32]). Creative expression includes all forms of creative engagement where individuals communicate their thoughts, emotions, imagination and inner world to others. Being creative in expressive domains is deeply tied to imagination and storytelling (Zedelius, Mills and Schooler, 2018[33]; Glaveanu et al., 2013[34]). Both divergent and associative thinking processes support individuals to link different ideas with each other to create new ones, facilitating creativity in expressive tasks (Wang et al., 2023[35]; Barbot et al., 2012[36]).
One form of creative expression is through language. Language is inherently generative – meaning we use it to generate meaning and communicate ideas – which lends itself well to everyday expressions of creativity in both written and verbal forms (D’Souza, 2021[37]). Both fictional and non-fictional writing for a variety of purposes can be creative, and learning how to express oneself creatively through language is important for helping students to develop effective and impactful communication skills that they will need throughout their lifetimes.
Good creative writing involves conveying information and ideas in imaginative or original ways that are clearly understood by others, including the rules of logic within the universe the author has created (D’Souza, 2021[37]; Kandemirci et al., 2025[38]). Empirical studies have found that both the density and conceptual distance of ideas in narrative writing influence the creative impact of written outputs (Runco et al., 2017[21]; Johnson et al., 2022[39]). Creative writing is also shaped by a wide set of literary elements such as characterisation, atmosphere, language, dialogue, setting, image and plot (Vaezi and Rezaei, 2018[40]), as well as vocabulary use, although the latter needs to be balanced with achieving clarity and ease of interpretation (Taylor and Barbot, 2024[41]; Kandemirci et al., 2025[38])
Visual expression involves exploring, experimenting with, communicating and embodying ideas using a range of media, materials and processes in addition to or instead of language. The visual arts enable learners to express themselves and process their experiences and emotions. As adolescents and adults, creative visual expression has arguably become more important in recent years with the ubiquity of desktop publishing and digital design software. Creativity in visual expression tasks may be viewed through intentionality, colour, form, composition and technique (Lindström, 2006[42]), where the combination of these factors contribute to an overall aesthetic appeal (Mutter and Hübner, 2024[43]; Stojilovic, 2017[44]). In some contexts, such as product design, aesthetic considerations may also need to be balanced with other important criteria such as usefulness or functionality (Han, Forbes and Schaefer, 2021[45]).
Note: Student responses are shown as they were submitted in the PISA 2022 creative thinking test, including creative spelling and grammar. The notation [...] indicates where student responses have been shortened for brevity.