This paper examines the role of business advice to SMEs and startups in supporting place transition to higher productivity activities. It draws evidence from case study regions in Malaga, Spain, South East Ireland, and Scania, Sweden. It covers the coaching, mentoring, training and consultancy services and information portals offered to startups and SMEs in each region, the success factors for these supports and the impacts on transforming the business base. The paper ends with key takeaways for policymakers on local business advisory services.
