Digital trade has become a cornerstone of the global economy, accounting for approximately 25% of all international trade (OECD, 2023[5]). The European Union has emerged as a world leader in both exports and imports of digitally deliverable services. For the UfM region, digital trade is particularly significant due to its potential to bridge economic disparities and foster regional integration, promoting innovation and enhancing competitiveness. The E-commerce Agreement currently under negotiation at the WTO offers a valuable framework for facilitating digital trade in the Euro-Mediterranean region. Alongside these negotiations, the long-standing WTO Moratorium on Customs Duties on Electronic Transmissions is a critical element of the global digital trade landscape. This moratorium, which prevents countries from imposing customs duties on electronic transmissions, is a subject of ongoing international debate, particularly concerning its potential fiscal implications (tariff revenue) and its impact on digital industrialization strategies for developing and least advanced economies within the UfM. While proponents argue it fosters digital trade and innovation, concerns exist about its effect on policy space and revenue for emerging digital economies. By establishing clear rules and reducing barriers to cross-border electronic transactions, this agreement can help level the playing field, encourage investment, and create opportunities for businesses and consumers alike.
The UfM countries have experienced a significant expansion in digitally delivered trade flows over the past decade, reflecting the increasing digitalisation of their economies. This expansion has been supported by strengthened digital services, upgraded infrastructure, and an increasing number of internet users across the UfM region.
The COVID-19 pandemic further accelerated digital adoption, especially in less-digitized sectors. For example, a significant portion of digital import and export activities in the UfM countries is driven by services categorized under “Other business activities”. This broad category encompasses a wide range of services, highlighting how digitalization in production and trade is impacting nearly all business activities. Today, cross-border digitally delivered services are the fastest-growing segment of global trade (WTO, 2023).
Moreover, the COVID-19 pandemic amplified a pre-existing trend toward digital trade in international markets, transforming business-to-consumer sales trade (WTO, 2023). In fact, the pandemic spurred a sharp rise in online retail sales and expanded the reach of digital marketplaces (OECD, 2023a; UNCTAD, 2022). The positive trend toward digitally delivered trade is particularly evident in UfM country data, which indicated significant growth beginning in 2019.
Digitally delivered export has experienced a broadly upward trend in UfM economies, with only two exceptions. In Lebanon, digitally delivered flows experienced a marked contraction around 2019-2020, primarily due to a significant decline in financial services, while in Algeria, digitally delivered remained largely stagnant, suggesting limited sectoral advancement (Figure 1.24).
Overall, the primary drivers of digitally delivered exports within the UfM region include computer, financial and telecommunications services. “Other business activities”, which encompass a range of activities from research and development to recreational services, also contributed significantly (Figure 1.25).
In the Western Balkans sub-region, strong growth in digitally delivered trade exports has been driven by an expansion in computer services, reflecting both sectoral growth and a rising demand for digital solutions. Meanwhile, the information and communication technology (ICT) sector has emerged as a key driver of economic growth across the Western Balkans, with ICT-sector exports reaching nearly 90% of EU levels (OECD, 2025[6]).
In Türkiye, as measured by TurkStat (Box 1.7), export flows are notably concentrated in insurance and pension services, which account for a substantial share of the country’s total digital trade flows.
Digitally delivered trade exports from North African economies have doubled over the past decade, spurred by robust growth across sectors, particularly in computer and business services. These economies are rapidly digitalizing, experiencing a substantial increase of internet users year after year. In Egypt, for example, the number rose sharply from 57% in 2019 to 72% in 2022, highlighting the deepening integration of digital technologies into both daily life and economic activity.
In Israel, the high concentration of digital service exports in computer services highlights the tech sector's significant role in the country’s economy.
The EU accounted for approximately 38% of global digitally delivered in 2023, with digital service exports primarily driven by other business services and computer services. Notably, exports of digital financial services and intellectual property charges also make up a substantial share of the total.
An upward trajectory is also evident for digital services imports across most UfM countries (Figure 1.26). This trend is broadly observed across the region, with exceptions in Egypt and Lebanon, where digital trade imports saw a significant decline post-2019.
In the Western Balkan economies, imports of digitally delivered trade have risen in recent years, driven mainly by “other business activities” and computer services.
In North Africa and the Levant, digital services imports are driven primarily by sectors such as insurance, pension services, and other business activities.
The EU showed an upward trend across nearly all import sectors, with a particularly large share in other business activities and computer services.
Over the period analysed, Türkiye has seen an increase in imports of intellectual property-related charges and computer services, with pension services also representing a significant share of total imports.
Notably, data from all subregions (Figure 1.27) indicates a growing share of digital sector imports related to the ownership and transfer of use rights for digital products, classified as “charges for the use of intellectual property.” This trend underscores the increasing significance of trading rights associated with digital products such as music, software, and films (WTO, 2023). Furthermore, the trade of proprietary rights and licensing arrangements plays a crucial role in knowledge transfer and innovation-driven economic development.
Digital trade between countries is significantly influenced by trade provisions and agreements, which establish the regulatory frameworks that facilitate cross-border data flows, digital services, and e-commerce. Among UfM countries, however, trade agreements with specific digital trade provisions remain limited (IMF, n.d.[7]). The absence of harmonized digital regulations has led to fragmented regulatory landscapes, heightening compliance costs and creating barriers that hinder digital trade potential across the region. In this regard, efforts are ongoing at the international level to enhance the framework governing electronic commerce (Box 1.6). However, currently, the only UfM agreements incorporating digital trade provisions are those between the European Union and the Western Balkans, along with the bilateral agreement between Türkiye and Serbia.
Notably, the EU has only recently initiated the inclusion of dedicated digital trade chapters in its trade agreements. One example is the digital trade chapter under negotiation in the EU-Tunisia agreement, which aims to establish norms on the free flow of data, coupled with rigorous data privacy protections. These developments indicate the EU's gradual yet increasingly structured approach to integrating digital trade provisions within its regional agreements, aligning with its commitment to data privacy and secure cross-border data flows.
Moreover, since 2022 the EU has begun establishing stand-alone "digital partnerships", such as those with Japan, South Korea, and Singapore, which may serve as models for broader cooperation on digital issues. This digital partnership model represents an innovative approach to digital trade that differs from the commitments typically included in traditional EU trade agreements. It addresses a wide spectrum of critical digital issues (such as privacy, cybersecurity, and data governance) while also incorporating specific provisions for digital trade, including paperless transactions, electronic invoicing, digital identities, and online consumer protection (Jacques Delors Institute, 2023).
In parallel, other countries have also started negotiating digital economy agreements. Notably, the Digital Economy Partnership Agreement (DEPA) between New Zealand, Singapore and Chile and the Digital Economy Agreement between Australia and Singapore.
In general, as digital trade gains importance – in terms of both economic impact and associated security considerations – there is growing anticipation that dedicated digital chapters will become more common in trade agreements, reflecting a commitment to developing a cross-country level playing field in the digital domain. In addition, as recently demonstrated by an OECD study, digital trade chapters in trade agreements can double their impact on trade exchanges, with data protection, consumer protection, source code, and cybersecurity potentially delivering the largest gains.