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Why bringing people on board is crucial for effective climate action

As the world gears up for COP30 and a decade since the Paris Agreement, climate action is shifting from planning to doing. Brazil’s “Global Mutirão” initiative highlights that achieving net zero is not just a technological challenge but a collective effort – requiring trust, fairness and active citizen engagement. This blog explores why people’s perceptions of fairness and their trust in governments are crucial for climate action and how education and participation can empower citizens to drive the low-carbon transition.

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