To fully benefit from the opportunities of the digital transformation, individuals, firms and governments need to trust that engaging in digital environments will bring more advantages than disadvantages. As people increasingly use a wide variety of online services, firms become more reliant on digital technologies. At the same time, malicious and adversarial actors are increasingly sophisticated, leading to a rapidly evolving threat landscape. Ensuring security, privacy and consumer protection online, as well as the general level of trust of the population in digital environments, have become key policy issues as individuals, businesses and governments shift large parts of their daily activities to the Internet. Moreover, efforts to address security risks should avoid, wherever possible, creating mechanisms that impose centralised control over information or suppress freedom of expression and the open exchange of ideas. Despite the broadly acknowledged importance of trust between partners in online exchanges, measurement of these aspects of trust is not a longstanding practice, especially within official statistics.
Trust in the information ecosystem is another issue that has risen in tandem with the Internet becoming an important information source. The creation and dissemination of deliberately manipulated and misleading content online poses risks to people and society and reduces trust. Efforts to address these challenges should prioritise the protection of freedom of expression, ensuring transparency, and targeting specific threats. Indicators could focus on identifying specific adversarial propaganda campaigns, understanding their origins and provenance, and analysing their dissemination methods. A co-ordinated measurement agenda developed and implemented in a cross-country comparable way and in partnership with the private sector is important in this respect. In addition, indicators focused on better understanding the policy landscape and changes over time will help create a baseline for comparative analysis against which countries can assess their actions. Analysis should focus on expanding access to credible information, exposing adversarial actions, and promoting the open exchange of ideas to foster trust in digital environments.
The statistical community, regulators and other stakeholders, such as Internet intermediaries, business and consumer associations, and international organisations are invited to work together to:
Complement official statistics by exploring alternative data sources and innovative techniques to develop cross-country comparable metrics for monitoring public perceptions of uncertainty related to cybersecurity risks to identify emerging threats, including from malign State actors, and potentially predict changes in key indicators like ICT investment.
Measure cybersecurity innovation by developing harmonised taxonomies and methodologies in partnership with the cybersecurity experts and leveraging patents statistics and data on cybersecurity-related scientific publications.
Develop a reliable and comprehensive dataset on digital security incidents and digital risk management practices, key elements of which include reaching a consensus on typology and taxonomy, the creation of a trusted public-private digital security incident repository, and incentives to promote the reporting of incidents and data sharing by organisations and private entities, including insurance companies.
Promote common methodologies to measure privacy in digital environments in partnership with stakeholders in the privacy community, including privacy enforcement authorities, by focusing on aspects such as data transparency, control, and the adoption of privacy enhancing technologies (PETs).
Build on the methodology developed in the OECD Truth Quest survey (OECD, 2024[9]) to generate more insights into cross-country differences in the ability of individuals to identify the veracity of information online, as well as differences across socio-demographic and socio-economic groups. Assess the effects of generative AI on the creation and propagation of “false and misleading content online” and their impacts on individuals and society, with a particular focus on women.
Map the circulation of adversarial propaganda and illegal content online, such as by developing metrics of the number of removals of illegal content, to enhance insights into the trustworthiness and safety of online platforms.
Further study consumer attitudes and behaviour to highlight contexts in which trust in online interactions increases or decreases, with a view to improving survey methodologies in this area.
Develop specialised behavioural experiments and consumer surveys to assess the financial and non-financial benefits and harms arising from consumers’ engagement in digitally enabled commercial transactions.
Monitor policies on information integrity to develop metrics to assess the implementation of the public policy framework outlined in the Recommendation on Information Integrity (OECD, 2024[10]), as a baseline for understanding public policy responses in this space.