North Macedonia is a small, upper middle-income economy with a population of approximately 1.82 million and a gross domestic product (GDP) of EUR 15.7 billion in 2024. Despite recording the highest export-to-GDP ratio in the Western Balkans and Türkiye (WBT) region at 61.7% in 2024, the economy’s per capita income remains among the lowest in the region: EUR 8 590 in current prices, equivalent to approximately 42% of the EU-27 average in purchasing power standards – and up from roughly 40% a decade earlier (2016), a pace of convergence insufficient to meaningfully narrow the income gap or expand the domestic market available to support enterprise growth. The sectoral structure has shown more encouraging shifts: agriculture’s share of gross value added declined from 9.2% to 6.1% between 2016 and 2024 while manufacturing expanded from 12.3% to 14.4%; information and communication technologies nearly doubled from 3.1% to 5.3%; and professional and technical services rose from 3.4% to 4.5% (Eurostat, 2026[5]). These compositional gains toward higher value-added activities remain concentrated in a narrow base, however, with manufacturing still centred on intermediate goods (chemical products, basic metals, textiles) and exports dominated by low-complexity products that offer limited scope for small and medium-sized enterprise (SME) integration into sophisticated value chains.
The macroeconomic environment since 2020 has been particularly challenging for enterprise development. North Macedonia has the weakest post-pandemic recovery in the WBT region: cumulative real GDP growth of 8.1% between 2019 and 2024 compares unfavourably with other WBT economies, which averaged 19.2% growth over the same period, with individual economies ranging from 13.7% to 30.3%. Following an initial rebound of 4.5% in 2021, annual growth moderated to 2.5-3.0% between 2022 and 2024 – a rate insufficient to narrow the productivity gap with the European Union (EU), which stood at 42.4% in purchasing power parity terms in 2024, or to generate the buoyant demand conditions that typically support SME expansion and investment (Eurostat, 2026[5]). This modest output growth unfolded against exceptionally high inflation: consumer prices rose 35.6% cumulatively between 2019 and 2024, a full 12 percentage points above the EU‑27 average, compressing profit margins and eroding the financial capacity of smaller firms with limited ability to pass costs on to customers (Eurostat, 2026[6]). Labour market conditions, while gradually improving, remain structurally weak: the employment rate (20-64 years) reached 62.7% and the activity rate 71.3% in 2024, both substantially below the respective EU-27 benchmarks of 75.8% and 80.4%, while the unemployment rate of 12.1% – more than double the EU average of 5.8% (Eurostat, 2026[7]) – signals persistent labour market slack that coexists with skills shortages in specific sectors. Together these macroeconomic fundamentals – slow income growth, elevated cost pressures, constrained domestic demand, and a labour market characterised simultaneously by underutilisation and skills mismatches – define an operating environment in which SMEs face significant headwinds to productivity upgrading, market expansion and participation in higher value-added activities.