This Scan was prepared by the OECD Public Governance Directorate (GOV), under the leadership of Elsa Pilichowski, Director. It was developed under the strategic direction of Carlos Santiso, Head of the Innovative, Digital and Open Governance Division (INDIGO) in GOV, and David Goessmann, Acting Head of the Open Governance Unit in INDIGO.
The process was co-ordinated by Carlotta Alfonsi of the Open Governance Unit. Carlotta Alfonsi drafted the Scan with support from Chloé Arsenne of the OECD Communications Directorate (COM) and with inputs from Anna Matysiak.
The OECD Secretariat wishes to express its gratitude to and acknowledge all the institutions and individuals that have contributed to this Scan. In particular, the OECD would like to thank the leadership of the Service d’Information du Gouvernement, particularly its Director Michaël Nathan and Deputy-Director Julie Chiret-Cannesan, for initiating and supporting this project, and Axelle de Fontgalland and Baptiste Goursaud in the Department for Networks and Partnerships, for their dedication and commitment throughout the process, and for mobilising all relevant stakeholders.
The authors would equally like to thank all the French Government officials and the stakeholders who provided evidence for this analysis for their availability and engagement during fact-finding interviews and their thorough responses to the OECD’s questionnaire. Additionally, the OECD would like to thank Distinguished Professor Jim Macnamara of the University of Technology, Sydney for his advice in this analysis, and all members of the OECD Public Communication Network who participated in interviews to contribute the international dimension of this Scan.
The authors are especially grateful to the peers from the governments of Canada and the United Kingdom for their participation, advice and contributions to the analysis: Jessica Jones, Executive Director, Marketing and Advertising Division, Public Affairs and Stakeholder Relations, Employment and Social Development Canada; Nancy Fowler, Director of Communication, Canada Revenue Agency and co-lead of the Evaluation Community of Practice of the Communications Community Office and co-lead with Jessica of the Evaluation Community of Practice of the Communications Community Office; and Neil Wholey, Head of Insight and Evaluation, Government Communication Service of the United Kingdom.
Finally, the authors would like to thank colleagues Karine Badr, Charlotte Denise-Adam, Jacob O’Donnell, Camille Raymond, Ken Omanovic, Elizabeth Manning, and Andrea Uhrhammer for their helpful comments and reviews.