The Canadian PBO has established a strong public profile and is widely recognised as a trusted voice in fiscal debate. This visibility reflects OECD Principle 8.1, which emphasises the importance of effective communication with media, civil society and other stakeholders to foster informed constituencies and strengthen accountability. From its inception, the PBO adopted an outward-facing approach, with leaders engaging actively with the media to promote transparency and fiscal literacy. However, these practices remain largely personality-driven rather than embedded institutionally. The absence of a formally documented communications strategy and limited dedicated in-house resources means the approach depends heavily on the style and priorities of individual Parliamentary Budget Officers.
Beyond leaders’ appearances in the media, the Office has cultivated a reputation for transparency through several practices including issuing press releases and hosting press conferences to support interpretation of PBO reports and databases and allowing staff to speak to journalists off the record. This open approach is viewed as essential for maintaining strong media relationships.
Nevertheless, reliance on the Parliamentary Budget Officer as the primary spokesperson creates several risks. It limits the development of an institutional voice that can endure leadership transitions, leaving continuity vulnerable when priorities shift. Concentrating media responsibilities on one individual also places operational pressure on the Parliamentary Budget Officer. In addition, commentary by the Parliamentary Budget Officer may be perceived as opinion, raising reputational concerns and the risk of politicisation. While annual reports highlight the importance of public outreach, the lack of codified processes, such as guidelines for media engagement or protocols for managing errors, means that these practices expose the Office to reputational risks. These gaps could undermine credibility and weaken the PBO’s ability to maintain influence over time.
To embed a sustainable communications culture, the PBO should adopt a formal communications strategy that prioritises engagement with Parliament while maintaining proactive outreach to the media and public to strengthen fiscal literacy (see Box 6). This strategy should include measures to integrate communications expertise early in report development, improve accessibility of outputs, and provide clear guidelines for media engagement and authorised key messages for reports. It should also detail its policy for correcting the public record in the case of missteps or errors, to protect credibility and maintain trust. Training for staff, beginning at onboarding and continuing periodically, would help ensure consistency and confidence in interactions. A more distributed approach, where senior analysts engage more publicly with media, could also reinforce institutional credibility and reduce operational pressure on the Parliamentary Budget Officer, while safeguarding the PBO’s influence as a trusted source of fiscal analysis.