Exploring the Economics of Personal Data

This report takes an initial look at methodologies to measure and estimate the monetary value of personal data. Personal data is creating economic and social value at an increasing pace, but measuring and estimating the value being generated is difficult. This is because not only a huge amount of data is being generated, but personal data is used in many different situations for numerous purposes. Studying the value of personal data begins with comparing methodologies for assigning the monetary values attached to it.