The region has established itself as a strong destination for foreign direct investment (FDI). Net inflows into tradable sectors are four times the EU average, supported by an open regulatory environment and generous investor incentives, including tax breaks and special economic zones. This performance has nonetheless not yet translated into broader trade dynamics. Despite steady progress, trade flows remain around 30% of the EU average, held back by a limited industrial base and persistent non-tariff barriers.
Access to affordable financing remains a major bottleneck, particularly for small and medium-sized enterprises (SMEs). Domestic credit to the private sector is 30% below the EU average, reflecting continuous bank risk aversion despite the introduction of public credit guarantee schemes in some economies. Meanwhile, banking sector stability has improved, as reflected in the decline in the non-performing loan (NPL) ratio, which fell from an average of 13.6% to 3.4% over the past decade.
Corruption and informality also continue to undermine fair competition and deter investors. Perceptions of corruption have worsened in some economies, partly due to weak political commitment and enforcement challenges. High levels of informal employment, often linked to low productivity levels, are further exacerbated by high labour taxation and underdeveloped social security systems.
Private investment, though broadly in line with the EU average, remains insufficient to sustain rapid economic convergence. In addition to gaps in access to finance and an uneven competitive environment, an underdeveloped innovation ecosystem constrains firms’ ability and incentives to invest. Business creation, which can also help spur private investment, remains below the EU average in most Western Balkan economies, further hampered by administrative burdens associated with business entry and operations.