The definition of relevant market is a key component to competition analysis, for instance to establish market power, and it emerges as an important challenge competition authorities face in LAC countries when enforcing competition law in markets involving informal firms. This challenge usually relates to situations of actual or potential competition between formal and informal firms – most commonly in merger reviews but possibility in abuse of dominance cases. In more rare occasions, the issue can also appear in cartels cases dealt by LAC jurisdictions that still commonly assess relevant markets and the existence of market power prior to sanctioning cartels.
In practice, experiences from the LAC region reveal that competition authorities have addressed this issue in several cases in the past 25 years (see Annex A of this paper for list of selected cases). They concern mostly merger cases although abuse of dominance cases can also be identified as commented below.
In 2001, the former Comisión Nacional de Defensa de la Competencia (CNDC) identified concerns in the acquisition of Correo Argentino by International Mail in Argentina. In its merger analysis, the CNDC considered information submitted by the merging parties on the number of non-registered operators active in the market, revealing the difficulty in obtaining reliable data as the information provided by the merging parties was the only available data (and possibly overestimated according to CNDC’s analysis). The former CNDC concluded that the inclusion of the informal firms did not have any relevant impact on the competitive constraints of the case, excluding it from the relevant market. The transaction was ultimately withdrawn by the merging parties (CNDC, 2001[12]).
Also in Argentina, similar discussions took place in the merger cases involving Adidas/Reebok in 2006 and Dass-Nordeste/Vulcabras-Azaleia in 2018. Both cases concerned the market of sport shoes, in which with former CNDC excluded the sport shoes produced in informal markets from the relevant market definition. In the Adidas/Reebok merger case, the main argument was that sport shoes sold in informal markets were not substitutes of those produced by Adidas/Reebok due to significant differences in technology and quality: “this National Commission understands that brands coming from certain supermarkets and hypermarkets, as well as illegal products [sold in informal markets], should not be considered as part of the relevant market because consumers seek for certain technologies when buying sport shoes, which the first do not offer [at the same level as Merging Parties]” (CNDC, 2006[13]). To reach this conclusion, the former CNDC relied on information provided by market players such as distributors of sport shoes, making a qualitative assessment. Although informality played a marginal role in the CNDC’s analysis, this was the second time that informal markets were addressed in a merger case in Argentina, acknowledging their relevance in the economy and for competition assessments. This view was then corroborated in the Dass-Nordeste/Vulcabras-Azaleia transaction, later in 2018.
More recently, the Conselho Administrativo de Defesa Econômica (CADE) reviewed a merger case in the market of pet shop services (e.g. pet walking and pet bathing) in Brazil, which considered market definition scenarios with and without competitive pressure arising from individual service providers (which have informality elements), in addition to formal companies providing those services. The argument was initially presented by the merging parties who claimed that individuals, integrating the informal economy, should be factored in the calculation of their market shares. CADE’s Economics Department indicated that the argument was valid but proposed different alternative scenarios of relevant markets to benefit also from more conservative approaches for the competition analysis. At the end, CADE’s Economics Department concluded that most relevant market scenarios would still lead to market shares above 20%, with a significant number of them exceeding 50%, thus high levels of concentration that justified further analysis. The case was finally approved with remedies by CADE’s Tribunal to address the competition concerns identified in the analysis (CADE, 2025[14]).
Unlike the merger cases reviewed by the former CNDC in Argentina, CADE relied on official data in Brazil, namely data from the Annual Report of Social Information (RAIS) linked to the Brazilian Ministry of Labour. The use of this dataset followed a proposal made by the merging parties and enabled the estimation of the number of individuals providing services in the relevant market, which would otherwise be left uncounted if only considered the turnover of the main companies (including merging parties). In other words, the number of individuals was significant in RAIS’s official database, and they could potentially reduce the combined market shares of merging parties for purposes of merger review analysis.
In Costa Rica, the Comisión para Promover la Competencia (COPROCOM) may also factor informality in its competition analysis. In two recent merger cases, COPROCOM acknowledged the competitive pressure exerted by informal players. In 2024, the presence of numerous informal players was considered a transaction in the market of artisanal bakery and pastry, an activity requiring little technology to package and sell products through small retailers, thus performing alongside formal competitors in a sector with low barriers to entry (COPROCOM, 2024[15]). In 2023, COPROCOM explicitly considered informal players, namely business that were not affiliated with the industry association nor registered with the country’s Institute for Tourism, as part of the broader supply in the vehicle rental market, therefore reducing the competition concerns related to the transaction (COPROCOM, 2023[16]).
In Peru, the enforcement experience related to informality started with discussions concerning market power of dominant firms, then expanded to merger review (since merger control was limited to the electricity sector until 2021). This included an important reference to informality in Instituto Nacional de Defensa da la Competencia y de Protección de la Propiedad Intelectual (INDECOPI)’s Merger Guidelines issued in 2022 (as indicated further below).
In 2015, INDECOPI was requested to issue an opinion on the market conditions of services provided at the new Yurimaguas Port, located in the northeastern region of Peruvian Amazon, following a concession contract awarded to Concesionaria Puerto Amazonas to operate the new port terminal of Yurimaguas. In 2015, INDECOPI concluded that there were no competitive conditions for standard port services, triggering regulatory powers of Organismo Supervisor de la Inversión en Infraestructura de Transporte de Uso Público (OSITRAN), the Peruvian regulator in charge of public transportation infrastructure including the enforcement of sanctions and corrective measures when necessary (INDECOPI, 2015[17]). Following INDECOPI’s assessment, OSITRAN decided to open an ex officio tariff‑fixing procedure, covering a wide range of standard services, and determined that tariffs would be established under the applicable regulatory framework using a benchmarking methodology, while requesting the concessionaire to submit a tariff proposal within a specified deadline. In its analysis, OSITRAN considered informality in the river transportation services in Yurimaguas, which acknowledged the significant presence of informal operators, affecting both supply and demand dynamics. In addition, the Peruvian authorities examined whether formal firms could meet demand and provide the operational capacity of informal providers, for instance availability of small or large vessels for different needs. On the demand side, consumer preferences and habits, often favouring cheaper or more accessible informal services, were also considered. Ultimately, informal markets were explicitly incorporated into the competitive assessment, influencing market definition, participation shares and conclusions about effective competition (OSITRAN-Peru, 2015[18]).
In another case in Peru, the Organismo Supervisor de Inversión Privada en Telecomunicaciones (OSIPTEL), the country’s telecom regulator which also serves as competition authority in telecom markets, considered elements of informality in a competition analysis performed in 2021. Within the framework of a specific administrative review to determine whether companies hold “Significant market power” (Proveedor Importante), which would then require additional regulatory obligations, OSIPTEL found that Telefónica del Perú held significant market-share and benefited from structural advantages in the market of cable TV. This included economies of scale and commercial practices such as volume discounts, bundled services and exclusive content. Informal markets were explicitly considered in assessing market share to ensure a more realistic measure of Telefónica’s dominance. Even when accounting for informal providers, Telefónica remained the leading operator and OSIPTEL concluded that Telefónica held a dominant position in several regions of the country, justifying its designation as a “Proveedor Importante” and potential regulatory intervention to prevent anticompetitive effects (OSIPTEL-Peru, 2021[19]).
Although the above-mentioned cases did not concern merger control, those experiences had a crucial role for the inclusion of elements of informality in INDECOPI’s Guidelines for Merger Review in 2022. Indeed, the Peruvian Merger Guidelines has a specific section dedicated to informality (i.e. Section 2.2.8) as highlighted in Box 1 below, which is possibly the only Merger Guidelines around the world with such provision.