Tourism is a critical sector to the Croatian economy and a key driver of regional development. The transformation of tourist boards into high performing Destination Management Organisations (DMOs) is identified as a priority area in Croatia's Sustainable Tourism Development Strategy 2030. This report provides guidance to strengthen DMO structures to support sustainable tourism development at destination level in Croatia. It seeks to enhance collaboration between tourist boards and destination management organisations at the national, regional and local levels, and help build the capacity required to deliver Croatia’s Sustainable Tourism Development Strategy 2030. Taking into consideration the evolving legal framework, governance and funding for destination management in Croatia, the publication outlines actionable steps to strengthen destination management structures and practices in the country. The proposed framework utilises the experience, knowledge, skills and resources of the public and private sectors and NGOs and enables DMOs to perform the function of destination management and marketing in an efficient and effective way.
