Directorate for Science, Technology and Innovation
The role of online marketplaces in protecting and empowering consumers
Country and business survey findings
Online marketplaces matching third-party sellers with consumers are now key e-commerce
channels globally. Despite their popularity and the benefits they bring to consumers,
they do present a number of risks, for example when their third-party sellers engage
in misleading marketing and fraud, or supply unsafe products.
This report summarises results from a 2021 OECD survey of 28 countries and 15 platform
businesses examining the role of online marketplaces in enhancing consumer protection.
The report highlights a range of encouraging initiatives by many participating countries
and online marketplaces to better protect consumers, often taken in co-operation with
one another, but also identifies several key areas where more action is needed.