Digital economy

Bio: Gaurav Verma


Gaurav Verma, Director Information Management Strategy, SAS


Gaurav Verma drives SAS’ global business analytics product marketing strategy and positioning. Verma’s key areas of focus are persona-based marketing, awareness and messaging for SAS' business analytics and information management solutions. He also serves as a spokesperson to press and analyst communities. Verma, who has more than 10 years of experience in technology marketing, came to SAS from Cognos, where he served as the Financial Services Industry Marketing Director. Verma has also served as Director of Corporate Marketing for Information Builders and as Principal Analyst and Program Director for Doculabs, a technology consulting firm that lowers the business risk of technology decisions through client-specific recommendations, objective analysis and in-depth research.




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