OECD Southeast Asia Regional Programme (SEARP) Ministerial Conference
OECD/ASEAN virtual side event on nudging consumers toward greener choices
Tuesday, 8 February 2022, 9:00-10:30 (Paris) / 15:00-16:30 (Jakarta) / 17:00-18:30 (Seoul)
Policy makers globally are increasingly recognising the important role that consumers can play in the green transition. However, recent empirical work in a number of jurisdictions shows that whilst most consumers have a desire to make more sustainable purchasing decisions, they face significant barriers in turning this desire into action. These barriers may be due to common behavioural biases, such as wanting to save money in the short term rather than spending more on longer lasting products or choosing products with which they are already familiar with to avoid risks. However, they may also be structural in nature, such as an inability to access repair parts or services, or clear information about the sustainability of products.
This OECD-ASEAN event explored how governments, businesses and other stakeholders are developing policy initiatives to nudge consumers towards greener choices, including through the use of digital technologies and insights gained from behavioural science. It also examined what further empirical work is needed to deepen global understanding of consumer attitudes and behaviours in the green economy as well as areas where further policy intervention may be needed.
Welcome and keynote speakers
Photo session for keynotes and all speakers on panel 1 and 2
Panel 1: Deepening understanding of consumer attitudes towards sustainable consumption
Moderator: Mr. Dirk Pilat, Deputy Director, OECD Directorate for Science, Technology and Innovation
Q&A (15 mins)
Panel 2: Policy initiatives to nudge consumers towards greener choices
Moderator: Mr. Looi Teck Kheong, Head of Competition, Consumer Protection, and IPR Division, ASEAN Secretariat
Q&A (15 mins)