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Consultation document: BASIC – the Behavioural Insights Toolkit and Ethical Guidelines for Policy Makers
What is this document?
BASIC (Behaviour, Analysis, Strategies, Intervention, and Change) is an overarching framework for applying behavioural insights to public policy from the beginning to the end of the policy cycle. It is built on five stages that guides the application of behavioural insights and is a repository of best practices, proof of concepts and methodological standards for behavioural insights practitioners and policymakers who have become interested in applying behavioural insights to public policy. Crucially, BASIC offers an approach to problem scoping that can be of relevance for any policymaker and practitioner when addressing a policy problem, be it behavioural or systemic.
The document provides an overview of the rationale, applicability and key tenets of BASIC. It walks practitioners through the five BASIC sequential stages with examples, and presents detailed ethical guidelines to be considered at each stage.
It has been developed by the OECD in partnership with Dr Pelle Guldborg Hansen of Roskilde University, Denmark. This version benefitted from feedback provided by the participants in the Western Cape Government – OECD Behavioural Insights Conference held in Cape Town on 27-28 September 2018.
How can I help?
Provide feedback on BASIC’s:
You may wish to consider these questions generally based on your experience, or apply BASIC to a policy question you are currently working on as a ‘real world’ test for BASIC.
Where and to whom do I send my comments?