Politique réglementaire
Behavioural insights
Behavioural insights is an inductive approach to inform policy makers of the human behaviours driving economic and societal outcomes. Driven by experimentation and piloting, it combines insights from psychology, cognitive science and social science with empirically-tested results to discover how humans “actually” make choices.
The OECD has been at the forefront of supporting public institutions to apply behavioural insights to improve public policy, including in its design, implementation and evaluation.
Who is using Behavioural Insights?
To support behavioural insights knowledge-sharing and community building, OECD's Observatory of Public Sector Innovation (OPSI) has developed an interactive map showcasing behavioural insights units and projects around the world as well as a pre-registration portal to enable behavioural insights practitioners to share pre-analysis plans at the early stages of experimentation and policy testing.
The OECD Network of Behavioural Insights Experts in Government is comprised of over 100 government officials working on behavioural insights initiatives in over 40 countries to foster the exchange of good practice and mutual learning among policy makers.
Key reports
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Behavioural Insights and Organisations This report presents research on applying Behavioural Insights to changing the behaviour of organisations, with a focus on fostering elements of a safety culture in the energy sector. It presents comparative findings from experiments with energy regulators in Canada, Ireland, Mexico and Oman, as well as guidance for applying Behavioural Insights to safety culture going forward. |
Lessons from Around the World Report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool. |
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Supporting Governments using Behavioural Insights The OECD BASIC toolkit provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions. |
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Further OECD work on behavioural insights:
- Behavioural Insights at the OECD Observatory of Public Sector Innovation (OPSI)
- Tackling Environmental Problems with the Help of Behavioural Insights
- Behavioural economics and financial consumer protection
- Use of behavioural insights in consumer policy
- Environment working papers on behavioural economics
- Behavioural and Experimental Economics for Environmental Policy
- Behavioural Economics as applied to Firms: A Primer
- The Implications of Behavioral Antitrust
- Summary Record of the Discussion on Behavioural Economics
- Consumer policy toolkit
- Obesity and the Economics of Prevention: Fit not Fat
- Implications of Behavioural Economics for Mandatory Individual Account Pension Systems
- Improving Financial Education Effectiveness through Behavioural Economics: OECD Key Findings and Way Forward
- Sustainable Consumption Dilemmas
- Tender instruments: programme participation and impact in australian conservation tenders, grants and volunteer organisations
- Testing the Effect of Defaults on the Thermostat Settings of OECD Employees
- Implications of Behavioural Economics for Mandatory Individual Account Pension Systems
Documents connexes