Behavioural Insights (noun): An inductive approach to policy making that combines insights from psychology, cognitive science, and social science with empirically-tested results to discover how humans actually make choices.

Since 2013, OECD has been at the forefront of supporting public institutions who are applying behavioural insights to improving public policy. Read more below:

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Supporting governments using BI

In 2019, the OECD released a toolkit that provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions.

See the BASIC Toolkit here.

Changing the behaviour of organisations

Working with regulators from Canada, Ireland, Mexico and Oman, the OECD tested how BI could be used to foster safety culture in the energy sector.

Bringing together the BI community

Since 2015, the OECD has brought together policy makers and practitioners to identify the challenges and opportunities for the BI community. See past events here.

Behavioural insights applied around the world

In 2017, OECD released the first-ever global collection of over 100 case studies from around the world and key lessons for public institutions.

Read the publication Behavioural Insights and Public Policy: Lessons from Around the World or collect all posters/postcards (click photos to download)