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Principles of Good Practice for Public Communication Responses to Mis- and Disinformation


Governments are operating in a rapidly changing media and information ecosystem, which provides unprecedented opportunities to engage with the public but also presents challenges regarding how people consume and share information, affecting who and what they trust. Traditional and social media companies, individuals, academic institutions and public figures all have a role to play in ensuring new and evolving means of information collection and dissemination support democratic engagement.


Governments must play a constructive role in improving media and information ecosystems and in creating spaces for information sharing and dissemination in ways that build societal resilience to false narratives online and offline. The OECD has developed 9 Principles of Good Practice to provide policy-makers with guidance to address the spread of mis- and disinformation, and in turn strengthen information ecosystems and support democracy. They relate most directly to public communication interventions, but are relevant and applicable to guide a broader range of responses.

The Principles are based on the analysis and review of relevant emerging practices in the field of countering mis- and disinformation and the factors that make them effective.

The  9 principles are based on:


  • 1. Transparency
  • 2. Inclusiveness
  • 3. Whole-of-society collaboration
  • 4. Public interest driven
  • 5. Institutionalisation
  • 6. Evidence-based
  • 7. Timeliness
  • 8. Prevention
  • 9. Future-proofing and professionalisation

See the 9 Good Practice Principles



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