Gouvernement numérique

Plan Avanza: Information Society Strategy for Spain


Working Paper | Workshop by session | Publication

Common Challenges and Shared Solutions:
Good Governance in Information Society Strategies
The case of Spain's Plan Avanza

Workshop, 18 November 2009, Madrid



This workshop provided a unique opportunity for policy-makers in Spain and in selected OECD countries to discuss the common challenges inherent to IS strategies and identify good practices in their design and implementation. 


Spain’s Plan Avanza was presented as a case study in light of an on-going peer review evaluation being conducted by the OECD. The results of a preliminary analysis of the Plan Avanza’s main objectives, structures and governance mechanisms set the basis for the discussion at the workshop.





The workshop was introduced by:


Mr. Francisco Ros, Secretary of State for Telecommunications and the Information Society; Ministry of Industry, Tourism and Trade, Spain

Mr. Daniel Torres, Director, National Observatory on Telecommunications and the Information Society, Spain

Ms. Anna Gomez, Deputy Assistant Secretary for Communications and Information, National Telecommunications and Information Administration, United States

Mr. Mario Pezzini, Deputy Director, Directorate for Public Governance and Territorial Development, OECD

The meeting was chaired by Mr. Marco Daglio, OECD Project Coordinator and Mr. Daniel Torres.


Working paper


Read or download for free the working paper that was used as the basis for discussion at this international workshop (PDF 2mb)




This video presents some of the main aspects of Plan Avanza.


Workshop by session


Session 1

Roundtable: "Developing Sound Information Society (IS) strategies - the experience of Plan Avanza and other OECD countries"


Rationale: IS strategies face an unprecedented opportunity to partake in socio-economic development and contribute to increase the welfare of societies. At the same time, their transversal and multidimensional nature makes them highly complex policies, the success of which often depends on solid governance arrangements and frameworks for design and implementation.

  • How can IS policies be crafted in such a way to ensure their sustainability and effective contribution to meet socio-economic objectives?
  • How can IS strategies be shaped to take into account and adapt to changing socio-economic priorities and needs?


View presentations by speaker:  (PDF)


Session 2

Designing IS strategies: priority setting and strategic sequencing


Rationale: With limited resources for IS initiatives, strategic choices have to be made. Indeed, foresight in the design of IS policies is necessary to facilitate implementation and maximise benefits.

  • How should policy-makers balance technological dimensions with socio-economic objectives?
  • Which should be prioritised and in what circumstances?
  • How do the dynamics of supply and demand influence the sequencing of initiatives? For example, has it been wise to invest initially in the development of digital services, or focus first on a creating a demand for these amongst citizens and firms?
  • How should strategies balance promotion of the ICT industry and promoting take-up of ICTs in other sectors?

View presentations by speaker:  (PDF)


Session 3

From design to realisation: implementation models for successful IS strategies


Rationale: In order to be as effective as possible and meet ambitious objectives IS strategies must develop an implementation model which is agile, responsive and facilitates cooperation.

  • What successful implementation models have been adopted by IS strategies in OECD countries?
  • What tools have been most successful?

View presentations by speaker:  (PDF)

  • Gunther Grathwohl, Federal Ministry of Economics and Technology, European ICT Policies, Germany
  • Luis Magalhães, President of the Board of Directors, Knowledge Society Agency (UMIC), Portugal
  • Sebastián Muriel, General Manager,, Spain
  • Natalia Nolan, Public Governance and Territorial Development Directorate, OECD


Session 4

Securing adequate organisational and financial resources for IS initiatives


Rationale: IS strategies are complex and are often large in scale and scope. What’s more, they require financial stability for strategic planning, and a cadre of multidisciplinary yet highly-specialised human resources.

  • How have IS strategies developed the organisational capabilities to meet objectives?
  • What lessons can IS strategies in OECD countries learn from the challenges that were encountered and overcome by Plan Avanza?


View presentations by speaker:  (PDF)


Session 5

Closing roundtable "Incorporating performance paradigms in next generation Information Society strategies"


Rationale: It is particularly difficult to define and measure performance in IS strategies.

  • What working definition can be developed in order to ensure this important governance dimension is considered in the next generation of IS strategies?

Publication now available at the OECD i-Library


Good Governance for Digital Policies: How to Get the Most Out of ICTThe Case of Spain's Plan Avanza


Further information


If you require further information please contact the project coordinator Marco Daglio at or see Good Governance in Information Society Strategies.



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