Seizing the Media Moment
OECD 20 - 21 November 2019
The 2019 DevCom Annual Meeting - Seizing the Media Moment - brought together 80 participants from a mix of stakeholder groups to discuss the new activists that have put “our” issues on the front pages. We also explored the latest trends in how people consume the media.
SESSION I: UNDERSTANDING THE NEW CIVIC ACTIVISTS
Climate protests, #metoo, yellow vests. Citizens want change from governments and businesses. Online and on the streets, they have found new ways to organise. They are voting and consuming differently.
SESSION II: NAVIGATING THE NEW MEDIA LANDSCAPE
Our traditional media partners are under financial and political pressure. Many citizens have turned elsewhere for their information and, amid all the “fake news”, facts about sustainable development are hard to get across.
AFTERNOON WORKSHOPS: CO- CREATING A TOOL KIT FOR SUSTAINABLE DEVELOPMENT COMMUNICATORS
In 2020, DevCom will launch a new Toolkit with advice and ideas from across the DevCom community. In these afternoon workshops, we focused on four key areas: setting goals; defining audiences; framing messages and choosing formats. The workshop began with a presentation by the Agence française de developpement (AFD).
Communicators have many potential goals: raising awareness; building trust; promoting action…
|Our audiences have countless identities: sustainable shoppers; festival-goers; Instagram followers…
New principles can guide how we frame our messages and whom we choose as messengers.
Online and off, we need innovative ways to package & visualise our messages: videos; games; dataviz…