The exponential growth of the digital economy has enabled the rise of business models based on the collection and processing of “Big Data”. The use of big data by firms for the development of products, processes and forms of organisation has the potential to generate substantial efficiency and productivity gains, for instance by improving decision-making, forecasting and allowing for better consumer segmentation and targeting. However, acquiring the necessary size to benefit from economies of scale and scope and network effects related to Big Data may potentially lead to monopoly positions, further enhanced through mergers of smaller, new providers of services that do not at first glance appear to be in the same market.
In November 2016, the OECD held a hearing discussion on Big Data to explore the implications on competition authorities' work and whether competition law is the appropriate tool for dealing with issues arising from the use Big Data.
|NOVEMBER 2016 SESSION DOCUMENTATION
Pannelists and Papers
Annabelle GAWER Bio
Geoffrey MANNE Bio
Maurice STUCKE Bio
Professor of Law, University of Tennessee, US
Hal VARIAN Bio
Alec J. BURNSIDE Bio