The Impact of Culture on Tourism

ISBN Number: 9789264056480
Publication Date: January 2009
Pages: 156
Number of tables: 14
Number of graphs: 4

Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation.
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in.
The book is essential reading for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness.

Table of contents

Foreword
Executive Summary

PART I. INCREASING THE ATTRACTIVENESS OF DESTINATIONS THROUGH CULTURAL RESOURCES
Chapter 1. Introduction
Chapter 2. Roles and Impact of Culture and Tourism on Attractiveness
Chapter 3. Policies and Programmes for Culture and Tourism
Chapter 4. Conclusions, Policy Implications, and Long-Term Challenges
Bibliography

PART II. CASE STUDIES FROM FIVE OECD COUNTRIES
Chapter 5. Introduction
Chapter 6. The Port Arthur Historic Site, Australia
Chapter 7. The Vorarlberg Province, Austria
Chapter 8. Temple Stay Program, Republic of Korea
Chapter 9 State of Michoacan, Mexico
Chapter 10. The Industrial Monuments Route of the Silesian Voivodeship, Poland
Annex A. Summary of Culture and Tourism Case Studies

How to obtain this publication

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Additional Material

The analysis of this book is largely based on case studies provided by the following OECD countries: Australia, Austria, France, Greece, Italy, Japan, Korea, Mexico, Poland, Portugal, Romania, Slovakia and Turkey.
The case studies illustrate different aspects of the relationship between tourism, culture and regional attractiveness and the policy interventions which can be taken to enhance this relationship. A selection of downloadable case studies have been made available:

Australia - Tourism Tasmania and the Port Arthur Historic Site Management Authority

Austria - The Vorarlberg Province

Korea - Temple Stay Programme

Mexico - State of Michoacán

Poland - The Industrial Monuments Route of the Silesian Voivodeship

Portugal - European Network of Village Tourism

Romania - Oltenia Project

Slovak Republic - The Žilina self-governing region

Multilingual Summaries

Various sections of the publication has been translated into several languages and are available as free downloads (pdf):

French (Français) - Partie I. Renforcer l’Attractivite des Destinations grace aux Ressources Culturelles

German (Deutsch) - Kurzdarstellung

Spanish - Parte I. Cómo aumentar el atractivo de los destinos mediante el uso de los recursos culturales