Centre for Entrepreneurship, SMEs, Regions and Cities

OECD Tourism Trends & Policies 2010



ISBN Number: 9789264077423
Publication Date: 15/02/2010
Pages: 344
Number of tables: 264
Number of graphs: 54

The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.

OECD countries continue to play a predominant role in international tourism, representing about 60% of the global tourism market. They also benefit from a domestic tourism which is in many economies more important that international tourism.

During the last 20 years, the growth rate of international tourism arrivals in OECD countries, whilst 1.6% below the worldwide rate, has averaged 2.8% per year, well ahead of the GDP growth rate of 2.4% for the zone, with OECD countries accounting for about 60% of the global tourism market. In the OECD area, tourism GDP accounts for up to 11% of GDP and even more in terms of employment.

Download the Excel file chart on Tourism in OECD economies.

Many of the 12 non-member economies (Brazil, Chile, China, Egypt, Estonia, India, Indonesia, Israel, Romania, the Russian Federation, Slovenia and South Africa) included in this report have a tourism economy representing significant shares of GDP and of total employment. They are also among the fastest growing countries as international tourism destinations.

The Excel™ spreadsheets used to create the tables and charts in this book are available via the StatLinks printed in this book. StatLinks


 Table of contents

Executive Summary

Chapter 1. Tourism Trends in the OECD Area and Beyond (en français)

Tourism and the global financial and economic crisis
Tourism trends in the OECD area and beyond
Tourism enterprises
Annex 1.A1. Structural Business Statistics by Size Class for Hotels, Restaurants and Travel Agencies

Chapter 2. Tourism 2020: Policies to Promote Competitive and Sustainable Tourism (en français)

Key challenges facing tourism
Essential factors for effective tourism policy development
Policy options in support of competitive and sustainable tourism development
Annex 2.A1. Riva Del Garda Action Statement for Enhancing Competitiveness and Sustainability in Tourism

Chapter 3. Tourism Satellite Accounts: Data for Business and Policy Development (en français)

TSA policy and business users
Potential benefits for producers and users
Limitations on TSA use
Communicating the TSA results
Policy conclusions
Annex 3.A1. Tourism Satellite Accounts (TSA) by Country

Chapter 4. Country Profiles: Tourism Policies and Trends (en français)

30 OECD Member Countries
+ 12 non-member Economies including: Brazil, Chile, China, Egypt, Estonia, India, Indonesia, Israel, Romania, Russian Federation, Slovenia, South Africa
Annex 4.A1. National Tourism Administration and Related Websites 

  How to obtain this publication

Readers can access the full version of OECD Tourism Trends & Policies 2010 choosing from the following options:


For further information, please contact the OECD Tourism Programme.


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