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Local Employment and Economic Development (LEED Programme)

Culture, tourism and local development: New strategies for Italian heritage cities in the post-pandemic scenario

 

In the recovery, cities and regions could consider cultural and creative sectors (CCS) as well as cultural participation as a driver of both economic and social impact in its own right and throughout the economy

This project is developed by the OECD Local Employment and Economic Development (LEED) Programme and the OECD Trento Centre and is supported by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Ministry of Culture

  • What's the issue?

In the recovery, cities and regions could consider cultural and creative sectors (CCS) as well as cultural participation as a driver of both economic and social impact in its own right and throughout the economy. COVID-19 is providing many communities, whether metropolitan areas or rural regions, an opportunity to reconsider their growth models to be more inclusive and sustainable. In many cities and regions, specialisations in the cultural and creative sectors are evolving, and being used to tackle competitive and societal challenges from new angles, favouring resilience, skills creation and prosocial behavioural changes. Recovery strategies can capitalise on the role of culture to help build local capabilities, address exclusion and contribute to well-being and health. There is also an opportunity for dense metropolitan areas and remote regions alike to reconsider growth models moving away from large-scale tourism towards more sustainable cultural and creative tourism fostering cross-innovation between CCS and other sectors. The contribution of culture can also be important in other areas of local development, from rebuilding public trust to contributing to post-pandemic urban design adapted to social distancing rules.
 

  • What can the OECD offer?

This project supports Italian Heritage Cities, selected or nominated as Italian Capital of Culture, in identifying innovative ways to maximise the economic and social value of cultural heritage, fostering the emergence of new sectors, such as creative tourism, in light of international experiences.

Participating cities: Bari, Bergamo, Bitonto, Casale Monferrato, L'Aquila, Pieve di Soligo, Reggio Emilia, Taranto, Trapani, Trento, Verbania and Volterra.

  • The webinar series

Three thematic webinars will be organised in 2021 on topic identified as priorities by participating cities and feeding into a “How to” Strategic Note. The webinars will be an opportunity to share and learn from innovative practices in Italy and other OECD countries in order to develop practical solutions to common challenges.  

 

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Webinars calendar

Webinar #1 - 26 May 2021

Cultural heritage and social cohesion: how to make the local community more cohesive and inclusive

Webinar #2 - October 2021

Heritage as a repertoire of ideas and content for the new local creative entrepreneurship

Webinar #3 - December 2021

Heritage, responsible cultural tourism, and sustainable development 

 
 

 Webinars

 

 26 May 2021  12.30-17.00 CEST Remote participation  


Cultural heritage and social cohesion: how to make the local community more cohesive and inclusive

Culture, and cultural heritage in particular, can play an important role in ensuring inclusive and cohesive societies. Culture strengthens local identities and creates a sense of belonging. The promotion of cultural participation and ensuring diversity of the cultural offer can help mitigate factors leading to social and economic marginalization. Different forms of creativity deliver social values as they help increase human resilience. Creative skills and arts education can also improve learning as well as develop freedom of expression.

Moreover, there is strong evidence on the links between cultural participation and people’s mental well-being and health, providing opportunities to capitalize on the role of culture in the prevention and treatment of illness across the lifespan. Building cultural capabilities and promoting cultural participation is therefore a precondition for more cohesive and inclusive societies.  

Drawing on examples of good practice from Italy and other OECD countries this webinar aimed to distill the key ingredients of local action aimed at maximizing the social cohesion role of cultural heritage in the context of the recovery. 

 

Agenda

Download the agenda (IT version)


Structure & Working language

The first part of the webinar (12.30-15.00) was open to all interested participants (in English). The second part (16.00-17.00) was reserved to the representatives of the project cities (in Italian).

OECD Contact 

culture@oecd.org 

 

Speakers

Antonio BERNARDINI 

Antonio BERNARDINI
Ambassador, Permanent Representative of Italy at the OECD

 

 

 Alessandro CROCIATA

Alessandro CROCIATA
Associate Professor of Applied Economics at the Gran Sasso Science Institute, L'Aquila, Italy 

 

 Charles Landry

Charles LANDRY
Fellow at Robert Bosch Academy in Berlin, Germany


 

 

Bertram NIESSEN

Bertram NIESSEN
President and Scientific Director, cheFare, Italy

  Pier Luigi SACCO 

Pier Luigi SACCO
Senior Advisor for Culture and Local Development, OECD

 Florinda Saieva 

Florinda SAIEVA
Founder, Farm Cultural Park, Italy

 

 

  Doris SOMMER 

Doris SOMMER
Director, Cultural Agents Initiative and Ira and Jewell Williams Professor of Romance Languages and Literatures and of African and African American Studies, Harvard University

 

Paolo TOSCHI

Paolo TOSCHI
Diplomatic Advisor, Ministry of Culture, Italy 

  Ekaterina TRAVKINA

Ekaterina TRAVKINA
Coordinator, Culture, Creative Industries and Local Development, OECD

   Ayşe Ege YILDIRIM

Ayşe Ege YILDIRIM
Heritage Planner, Istanbul and Member of the Sustainable Development Goals Working Group, ICOMOS International

 

Webinar

 

Project Partners 

Ministero degli Affari Esteri e della Cooperazione Internazionale‌  Ministero della Cultura‌