Local Economic and Employment Development (LEED Programme)

Cultural and Creative Sectors and Local Development


We provide evidence and guidance to cities and regions on ways to maximize the economic and social impact of culture and support the creative economy 

WEBINAR | Cultural participation and local resilience: Strategies for the recovery

1-3 December 2020  Remote participation    

In cooperation with the European Commission and part of the European Framework for Action on Cultural Heritage

What is the issue?

The direct and indirect impacts of culture on local development are largely achieved through cultural participation and access of diverse groups of population to cultural amenities and activities. Cultural participation is linked to a number of areas of social and economic impact: social inclusion, education and life-long learning, well-being and health. High levels of cultural participation might be conducive to a favourable social environment for cultural and creative entrepreneurship, thereby enhancing the impact of cultural and creative production on job creation. In many cities and regions, cultural participation and specialisations in the cultural and creative sectors are evolving, and being used to tackle and societal challenges (e.g. climate change) from new angles, favouring resilience, skills creation and prosocial behavioural changes. High levels of cultural participation also create the premises for a stronger support of cultural spending and cultural policies from the public opinion, thus contributing to the financial and social sustainability of cultural and creative sectors.

The OECD-EC Policy Webinar

There is however still a lack of capacity at subnational levels to measure cultural participation and design instruments that can effectively increase it. This policy webinar will provide an opportunity to learn from latest academic evidence on the economic and social impacts of cultural participation, approaches to better capture it at regional level and instruments to increase it. The event shall also showcase a number of interesting European and non-European cases in this regard.                              


Access the agenda



Register here


Deadline for registrations: 30 November 2020

Deadline to submit a case study: 20 November 2020





 Deputy Director, OECD Centre for Entrepreneurship, SMEs, Regions and Cities



 Director, Festivals Edinburgh


Associate Professor, Department of Economic Analysis, University of the Basque Country, Bilbao, Spain

Marta BECK

Responsible for culture and sport statistics, Eurostat‌


Director of the Cultural Management Graduate Program, University of Barcelona, Spain


Secretary General, European Festivals Association



Professor of Psychobiology & Epidemiology, University College London


President, International Council of Museums (ICOM)



 Cultural Policy Unit, EC DG EAC


Deputy Head, Cultural Policy Unit, EC DG EAC


Justyna JOCHYM

 CEO of Festivals Adelaide, Australia 

Serene LIM

 Director (Policy & Planning), National Arts Council, Singapore.

Catherine MAGNANT

Head, Culture Policy, DG EAC, European Commission DG EAC

Robert PIASKOWSKI Plenipotentiary

of the Mayor of the City of Krakow for culture

Pier Luigi SACCO

Pier Luigi SACCO

 Senior Advisor and Head of the OECD Venice Office


Founder and CEO of Sound Diplomacy


Deputy Mayor for Culture and Creative Industries, London & Chair of World Cities Culture Forum

Ekaterina TRAVKINA

Ekaterina TRAVKINA

Co-ordinator - Culture, Creative Industries and Local Development, OECD


Research Scientist, Department of Environmental Health, Harvard T.H. School of Public Health & Research Fellow, Human Flourishing Program, Institute of Quantitative Social Science, Harvard University 





More about the Project

Areas of work

Maximising the impact of culture and cultural heritage on local development

Following the decline of traditional manufacturing industries, museums and other cultural heritage sites have increasingly been seen as drivers of community regeneration and thus a source of revenue and new jobs. Cultural heritage and a vibrant creative economy can increase territorial attractiveness for talent and investment. At the same time, the role of culture in spurring innovation as well as supporting well-being, health, life-long learning and the creation of social capital have become prominent.

Streams of work

  • Understanding and increasing cultural participation
  • Cross-sectoral strategies and partnerships

Increasing the jobs potential of cultural and creative industries

The creative economy relies on creative talent as the primary source of value. The demand for skilled creative workers is strong and rapidly evolving, both in cultural and creative sectors and other sectors of the economy. To reap these job creation benefits, cities and regions need more reliable data to shape their
policies and address the needs of creative employers and self-employed creatives.

Streams of work

  • Understanding trends and the geography of the creative economy workforce
  • Local strategies to address the skills needs of CCS and self-employed creatives


Supporting business creation, innovation and growth

The cultural and creative sectors are largely composed of micro, small and medium sized enterprises and auto-entrepreneurs. Such firms co-exist with a few large global players. There is a strong demand for better and more reliable data, at subnational level, on the performance of these enterprises, as well as on ways to adapt business support ecosystems to their specific needs.

Streams of work

  • Understanding the performance of CCS
  • Adapting business support ecosystems to the needs of CCS and self-employed creatives



Public and private finance for culture and creative sectors

‌The activities of culture and creative sectors are financed through various sources, from the public, private and non-profit sectors. Overall, local government “culture, recreation and religion” spending accounts for roughly 60% of total public expenditure in this area in the OECD. Such public direct and indirect financing is often combined with funding provided by nonprofit and business organisations, and individual donations.

Streams of work

  • Trends and issues in local government expenditure on culture
  • Innovation in public and private financing  

Participation benefits

Rapid assessment by the OECD of the CCS performance and policy ecosystem in your region/city.
Knowledge building & peer learning through participation in four thematic policy seminars to learn from the latest academic and policy research.
Training two editions of the OECD Summer Academy on Cultural and Creative Industries.
International visibility of your efforts to support the creative economy

 Learn more about the project and how to join


For further information on the project, please contact